Jaime González
Aug 8, 2025
The 3 Pillars of B2B Prospecting That Generate 300 Meetings Per Week
After 27 years in B2B and $250 million in accumulated sales, I can tell you that all successful prospecting comes down to three things. Get these right, you have a consistent pipeline. Miss one, everything collapses. Last week we generated 300 meetings for our clients using this exact framework. This week, 30 meetings for ourselves. It's not luck. It's these three pillars.
The triangle that holds everything together
I like to draw this as a triangle because it's one of the strongest geometric figures that exist.
Pillar 1: The Offer - What you sell and how you package it Pillar 2: The List - Who you sell it to
Pillar 3: Infrastructure/Vehicle - How you reach them
Remove any pillar and the whole thing collapses. Like a three-legged stool - take away one leg and you're on the floor.ing your brand story to life in a dynamic way that captures attention.
Pillar 1: The Offer (80% of your success is here)
If your offer isn't attractive to your target market, nothing else matters. Period.
The offer has three components:
The service or product itself
How you package it
How you attract prospects (lead magnet or front offer)
Real example from a current client:
Service: Debt recovery for SMBs Basic offer: "We recover overdue accounts"
Packaged properly: "We recover 80% of your 90+ day overdue accounts in just 60 days, charging 100% success fee"
See the difference? The promise (80% recovery), the timeframe (60 days), and the risk reversal (100% success fee).
Result: 40 to 60 meetings per month. Because the offer is brutal. Nobody says no to that.
The front offer strategy nobody uses
Most B2B companies have one offer. One price. Take it or leave it.
That's leaving money on the table.
We use Prospector11X - a $37 training program. Thirty-seven dollars. The value is worth $1,000+, but we price it at $37 on purpose.
Why? Because when someone spends an hour watching your training, they see you as an expert. They trust you. Then during the training, we mention our done-for-you service.
It's not high pressure. It's natural. They've already gotten value.
This works for any B2B:
Selling automation software to factories? Offer a free one-week trial of your environment monitoring system. They'll see the difference immediately and won't want you to take it away.
The front offer solves a small piece of the big problem. Once they see you can solve the small piece, they want the whole solution.
Pillar 2: The List (This is where 90% fail)
You need two things:
The right companies
The right people inside those companies
Finding companies is easy. Finding people is hard.
Apollo might show you 70% of companies. Fine. But it only shows 10-50% of the decision makers inside those companies. Usually 20-30%.
Real case: US software company, 1,000 target companies. Apollo found 200 decision makers total. We found 2,200. Same companies. Eleven times more contacts.
Where we find companies:
Apollo (yes, we start there too)
Programmatic Google searches
Google Maps (crucial for SMBs)
AI agents searching vectorized databases
Where we find the people:
18 different data sources
Patent databases
Chamber of Commerce records
Conference speaker lists
Government contracts
Industry publications
News mentions
Podcast appearances
The owner of that small factory making extruded corn snacks? He's not on LinkedIn. The plant manager? Also not there. But they exist, they have budgets, they buy stuff.
Our AI agents find them. Every time.
Pillar 3: Infrastructure (The technical part everyone ignores)
You can have the best offer and perfect list, but if you can't reach them, you have nothing.
We run 2,000 email inboxes. Two thousand.
Why so many?
Each inbox can only send 30 emails per day maximum. More than that, straight to spam.
With 2,000 inboxes, we can send 60,000 emails per day if needed. But more importantly, we can rotate them, warm them properly, and maintain a 95% inbox placement rate.
The setup:
Parallel domains: Never use your main domain. If your company is XYZ.com, create XYZ-sales.com, XYZ-team.info, XYZ-solutions.co. Each domain costs $12/year.
Warm-up: Each inbox needs 2-3 weeks of AI-powered warming before sending real emails.
Sequencer: Software that manages all these inboxes like an army of humans. Takes control of sending, manages responses in one unified inbox.
The message: Has to be relevant. If your offer is good and your list is right, but your message is generic, you're done.
How the three pillars work together
The offer has to interest the person on your list. That person has to be the right decision maker. The infrastructure has to deliver your message to their actual inbox.
Miss any piece and it breaks.
Example: You offer automation for factories. But you email the accounting manager instead of the production manager. Accounting doesn't care. Delete.
Or: You have the right offer, the right person, but your email goes to spam. They never see it.
Or: Perfect delivery to the right person, but your offer is weak. Delete.
All three pillars must be strong.
The results when all three pillars align
G-Lab (recruitment firm): 42 meeting requests in 5 weeks. Unique approach to talent acquisition for tech companies.
Debt recovery client: 40-60 meetings per month. The offer is so strong, the list so targeted, the infrastructure so clean.
Our own results: 30 meetings this week. 300 for clients last week.
This isn't luck. It's the three pillars.
Questions about implementing the three pillars
What if I only have one service? Your service has components. Sell pieces of it. A small audit, a pilot program, a specific module. Create a value ladder from $37 to $100K.
How many emails before someone responds? We use 12 email playbooks and 8 LinkedIn approaches. Usually takes 3-5 touches. But with clean inboxes and relevant offers, often the first email works.
Is 2,000 inboxes necessary? Start with 20-50. As you scale, add more. We're at 2,000 because we manage campaigns for 80+ companies.
What's the minimum viable version? 10 domains, 30 inboxes, one good offer, 1,000 target companies, 5 hours per week. That's enough for 20-30 meetings per month.
The money models framework
Inspired by Alex Hormozi's approach (his new book just sold $115 million in 3 days - Guinness World Record for non-fiction):
Front offer: Low risk entry point ($37-$997) Core offer: Main solution ($1,000-$10,000) Back-end offer: Premium version ($10,000+) Continuity: Ongoing value ($100-$1,000/month)
This maximizes customer lifetime value. You acquire them cheap, solve progressively bigger problems, keep them longer.
Week by week implementation
Week 1-2: Fix your offer
Define the core problem you solve
Package with specific promise, timeframe, and guarantee
Create front offer for low-risk entry
Week 3-4: Build your list
Start with whatever database you have
Add AI agents for the 70% you're missing
Score prospects 1-10
Week 5-6: Infrastructure setup
Create parallel domains
Set up 20-30 inboxes to start
Begin warm-up process
Install sequencer
Week 7-8: Launch and optimize
Deploy proven playbooks
Test different messages
Scale what works
The investment required
DIY approach:
Prospector11X training: $37
Domains: $12 each × 10 = $120
Email accounts: $6/month × 30 = $180/month
Sequencer: $100-500/month
Total: ~$800/month
Done-for-you:
We handle everything: Starting at $2,997/month
You get meetings, we handle the rest
Traditional approach (for comparison):
Apollo/ZoomInfo: $15,000-30,000/year
Shows you 20% of the market
Same lists your competition uses
The bottom line
Three pillars. Offer, list, infrastructure.
Your competition is probably missing at least one. Usually two. That's why they're struggling while we generated 300 meetings last week.
Master all three pillars and you'll never worry about pipeline again.
What pillar is broken in your current prospecting?
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